Internal Memorandum

Internal Memorandum

TO:

FROM:

SUBJECT: Benefits of Company Blogs and Websites

Decision Makers

Primary Decision Authority:

Head of United States Department of Agriculture.

Secondary Decision Authority:

Manager Department Social Media

The Problem

Raise in the global culture and online reach to masses have numerous effective advantages for marketers and companies to extend to their possible customers or attract new one. It has given a whole new edge to the ways and techniques of communicating and stretching out the sphere of their target population. A good marketing edge through the usage of efficient social media tools can provide organizations with a competitive advantage in the market. According to The Institute of Food and Agricultural Sciences (IFAS), social media including blogs and websites, advertising the farming products or services allows the organization to communicate easily and make the ways efficient for relating to the people and creating an environment of ease and being in touch.

Permission to Conduct Research

Keeping in view, the contemporary situations of the market and the huge effect of social media on the marketing strategies and techniques, it is suggested to the company that it adopts the establishment of new ways to interact with people through social media. For this matter, we humbly request that the company grants us permission to launch a research which looks into the company's websites and blogs; and explore its benefits. We request permission to access and deduce information from literature and statistics which depict the rise and success of social media marketing and promotion in other agriculture companies and organizations.

Benefits

Adopting and opting for any strategy is a big step for an organization. In the light of previous literature about the benefits and, advantages of social media for agricultural organizations, the Department of Agriculture will benefit it in following ways:

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