Internal Analysis and SWOT of Harley Davidson

Internal Analysis and SWOT of Harley Davidson

Introduction

It is important to conduct an internal analysis to find the strengths and weaknesses of the company. The primary aim of this response paper is to articulate some of the biggest strengths of the Harley Davidson Motor Company. Moreover, the paper would also identify some of the internal weaknesses in the organization. These assessments would be used to analyze the advantages the company retrieves from its internal processes to make the company's vision come to fruition. The final objective of this response paper is to highlight the main competitive advantages enjoyed by the motorcycle manufacturer based in the US.

Discussion

Harley Davidson is one of the premier automobile manufacturers of the world. The company produces a diverse range of motorcycle products, accessories, apparels and spare parts. The company is divisional into two business units. This includes a division that manages the motorcycle categories and its associated products. The second division is concerned with financial services product. The focus of the paper would be centered on the motorcycle producing and selling division of the automobile manufacturer. The company is headquartered in the state of Wisconsin, in the city of Milwaukee. The company is more than 100 years old and currently has a staff of slightly less than 8000 employees (HD Official, 2013).

Harley Davidson is streamlining its business processes on the back of its efficient value chain. The value chain is backed by fundamental strengths of the company's business model and product delivery. These include new plant facilities and equipment (Schembri, 2009). Through such facilities and expansion programs Harley Davison has acquired higher expandability and greater production capacity. Moreover, the brand resonates in the minds of the targeted consumers. As such the brand enjoys a consolidated position in the global markets. Other ...