Integrating Case 2: The Fleet Sheet

Abstract

This paper aims to analyze the potential difficulties of starting a business in a transition economy, and provide recommendations on how they should be confronted. It will also analyze the SWOT of the Fleet Sheet and discuss the key success factors and areas of concern that should be considered by Erik Best, the founder of the Fleet Sheet. In the end, the document has recommended three strategic moves for Erik Best to consider and explain possible difficulties the company will face using these strategies in the international market as opposed to the domestic market.

Abstract3

Case Analysis5

SWOT Analysis6

Strengths6

Weaknesses6

Opportunities7

Threats7

Recommendation7

References11

Integrating Case 2: The Fleet Sheet

Case Analysis

Analyze the potential difficulties of starting a business in a transition economy, and provide recommendations on how they should be confronted?

Starting a new business venture is always a matter of concern, no matter operating in any economic conditions. However, in a transition economy, where the financial system is shifting from planned economy to free market, it is considerably the most risky time to start a venture. While the economy is shifting, there are several factors got developed that damage the swiftness and trade of a business. Since shifting economy leads the shift of policies, economic condition of the country and trend of the market. Transition economy usually brings various domestic and multinational players in the market, which can operate liberally, without the limitations of any authoritative body. There are several potential difficulties of starting a business in transition economy. It allows existing player to take over the market and change market trend accordingly, which could be unfavorable for a newly emerging business. Transition economies also provide chance for various players to enter in the market, since it is heading towards a liberal business environment. This can create dense competition in the market, which can be harmful for new businesses, as existing giants can create hard time for the emerging ventures.

However, there are various possibilities through which a new business can diminishes the possible difficulties of a transition economy. First of all, it is recommended that the newly emerging business should maintain a strong financial support to sustain any counter from existing players in terms of decrease in price etc. Secondly, it is also advisable that the business should conduct a strong insight research of the market in which it would go to operate. This will help the business is understanding the potential complexities that would emerge in future. The most important thing is that the business would be aware of its own strengths and weaknesses, and on their basis, a business plan would be derived to compete in the market.

SWOT Analysis

Prepare a SWOT analysis of the Fleet Sheet and discuss the key success factors and areas of concern that should be considered by Erik Best, the founder of the Fleet Sheet.

There is no doubt that Fleet Sheet was a considerably one of its kind business. Its initial success is the prime indicator that it has the potential to operate and achieve the milestone of ...