Integrated Marketing Communication

Integrated Marketing Communications

Introduction

In the context of this paper we intend to craft a plan for the Human Resource Organization under the name of Wader Co, situated in Seattle. Moreover, it is also important to realize that human resource management has been reduced primarily to administrative affairs however its true potential is yet to explore. Although many researches and studies have been done in this regard which supports the argument that Human Resource Management should be dealt as a strategic Partner and not as one wing of the organization who tends to perform administrative and operational functions. An Effective Human Resource Management can change the entire look of the organization by allowing it to work much smoothly (Aaker, 2007).

If the Human Resource Management is treated as strategic partner than it will not only chalk out the roles of each and every individual in the organization more clearly but it will also allow the relationship between the employees .Many experts tend to agree on the fact that Human Resource Management should only be handled by the skilled managers .

As they tend to believe that the time is not far where Human Resource Department is going to diminish considering that the concept of hiring and recruiting is taken by unskilled manager. The importance of quality human resource has diminished because the HR skills are underestimated. Hence in order to save the future of Human Resource Management considering their importance in the survival of the organization they must be taken if folds as strategic Partners (Banting. 2010).

Discussion

IMC Objective

The key to an efficient IMC Plan is identified as effective planning, as it tends to be the gauge to measure the overall success of your plan. Therefore, the planning should be given a good amount of time because it can either destroy your campaign or it can take your campaign to an absolutely new level (Banting 2010.p.1-50).

Grey areas are often tough to find. Communication Objectives tend to set a path for your Marketing plan, having a confused communication objective is like the boat standing in the middle of the sea, clueless of its destination. As per our scenario, the communication objective will tend to focus on the question from the audience perspective that what does the academy holds for us? In order to caster to this question we will be setting up three-prong strategy which in phases, will reflect on this question and would try to answer this from three different angles.

First Phase

To start of Wader. Co will try to create awareness among the audiences, initially without segmenting the audience; this is restricted only till the first phase ends.

Second Phase

The next step will be to categorize the intended target audience in order to meet the objectives, set initially. The next phase involves, creating and defining the need of the product or services in order to attract the existing audience, and to explore the new target audience which could be found, as a result, of the hype generated by the ...