INTB 300 Wk 6 Assignment- Business Plan

Executive Summary4

Introduction4

Company's Profile6

Objectives6

Socio-cultural Acceptance of Computers6

Legal or Bureaucratic environment7

Competition in Market8

Economic and Political Climate for Foreign Business9

Methods for Marketing and Distribution10

Target Strategy10

Marketing Plan of New Target Strategy11

International and Local Marketing12

Strategy of Branding, launching and Production13

Marketing in Other Organizations13

SWOT Analysis14

Strengths15

Weaknesses15

Opportunities16

Threats16

Managerial and Labor Climate17

Financial Viability17

Recommendations21

References23

INTB 300 Wk 6 Assignment - Business Plan

Executive Summary

XYZ is in the process of launching its new computers in the market of India. This business plan will focus on the managing a new business in the new market that will certainly require detailed marketing plan. The objective of XYZ is to generate profit in India by working in a challenging market and manageable rate, which can help citizens to purchase in their budget. The key mission of XYZ is to offer reliable and quick technical assistance and computers for personal use. The success will be based on networking and marketing, quality and customer satisfaction, and making potential customers. However, the local market for this business is working great in this product, but XYZ will employ its best expertise in offering remarkable goods that can compete on every range.

The initial financial analysis of the viability of this venture demonstrates great results and promise. Many sources have presented that computer business is not really difficult to start in Indian market, because labor of India is talented and hard working. XYZ offers both computers and its services for making them useful for students and small business. We focus on offering network systems and services to medium and small business. This system includes both mini computer server based systems and PC based LAN systems. Our services also include installation of network systems, design, support and training.

Introduction

In modern times, businesses have gained a dominant role with the arrival of huge globalization and production. Today, business planner requires complete understanding and knowledge about to establish a new business and marketing an effective way. It establishes a potential connection between a company and its consumers. XYZ Company is the market leaders of U.S and also outside the U.S market, but it is launching its products (Computer) first time in the Indian market. We are launching XYZ computers in India for satisfying the wants and needs of customers by the help of various exchange processes. It includes activities like marketing research, product development, pricing, promotion, communication and selling procedures. Marketing plays a primary function in developing the demand and price of the products. India has increased trade to 18 million in 1991-92, and about 7% of the gross domestic product (GDP) of India, exports increased to 246 million in 2010-11, equivalent to 14% of GDP (Panagariya, 2003). Imports also grew rapidly in this period, from 20 million, 8% of GDP in 1991-1992 to 350 million in 2010-11, amounting to nearly 20%. India can manage to keep growing and remain stable despite the sharp increase in the trade deficit in this period, which is mainly due to reforms opening the economy (Bhat, 2011).

It sees business from the greater point of ...