Innovation and Sustainability

Innovation and Sustainability

Introduction

Innovation, in today's rapidly changing technological environment, can be seen as a hot topic of debate not only in the hi-tech industry but also grabbed the attention of business community (Pretty, 2008). It can be seen throughout the history that growth of population across different parts or the world also developed some complex systems in some regions. In other words, humans in those regions developed different system from irrigation to cattle farms to dairy forms in order to serve the needs of increased population that started settling in villages, towns and cities (Kagan et al., 2009).

Similarly, it is also a fact that innovation is found in most of the areas from agriculture to engineering and aviation to education. On the other hand, it is also essential to discuss that sustainability can be explained as a process of design, develop and produce sustainable products for its lasting use of benefits. In addition, it is also noticeable that cultural diversity affects the habits of production and consumption, and plays an important role to enrich people's living (Pretty, 2008).

Discussion

It has been seen in many regions of the world that people learned to discover new ways of living and create new systems to serve the needs of large population. The rural life reveals that people keep animals to produce red meat, milk, butter and other dairy products from cows and buffaloes as well as white meat and eggs from hens (Padgham, 2006). However, people living in urban areas think that keeping animals is a rural lifestyle. In fact, rural or suburb population claims that keeping animals is not just their lifestyle but also a profitable business (Padgham, 2006).

Today's farmers are now adopting modern sustainable methods of producing their products because traditional style of production consumes more resources and also affects creates ...