INNOVATION

Innovation



Innovation

Introduction

Radical innovations are those that have the power to change consumer expectations along with the shape of branches and bases of competitive advantage. Due to the growing competition between companies, the searching for differentiation is a constant process in the organizational environment. In order to effectively deal with the competition, Prêt a Manger came up with the innovative product ideas in the form of brownie and carrot cake. The product development area did not only increase the success of the company but also magnified the importance. In view of the researches, the success in the global competition of the ...