INNOVATION

Innovation



Innovation

Question 1

Google Inc. is an American multinational public corporation, which invests in Internet search engines, cloud computing and advertising technologies. Google maintains and develops a number of Internet-based services and products, and profits primarily from advertising through its AdWords. The company was founded by Larry Page and Sergey Brin. Larry Page, Sergey Brin and Eric Schmidt agreed to work together at Google for twenty years, until 2024. The stated mission of the company from the beginning was "organizing the world's information and ensuring its availability and benefits for all" (Brynjolfsson & Saunders, 2010).

Currently, Google runs over one million servers in data centers (DC) around the world, and processes over one billion search requests and twenty-four petabytes of user data each day. The rapid growth of Google since its inception has led to a large number of products, unrelated directly to the main product of the company - the search engine. Google has such products as online email service Gmail, social tools Google+ and Google Buzz (Mirchandani, 2010). The company has and desktop products, such as the browser Google Chrome, the program for working with photos Picasa and instant messaging Google Talk (Girard, 2009). In addition, Google is developing a mobile operating system Android, which is used on a lot of smart phones, as well as the operating system Google Chrome OS, which is still in development (Carr, 2008). The main site of Google - google.com - is the most visited Internet sites and numerous international sites Google (google.co.in, google.co.uk etc.) are in the top one hundred in attendance, as well as several other sites Google services (Agenda, 2012). In May 2011, the number of unique visitors to Google sites per month for the first time exceeded 1 billion. Google is the most powerful brand in the world, and according to the company Brand-Finance - the most expensive brand in the world in 2011. In 2011, Google has been recognized as the company with the best reputation in the U.S., ahead of Microsoft, Sony and others. The dominant position of Google services on the market leads to criticism of the company on the issues of privacy, copyright, and censorship (Hurwitz, 2011).

In just ten years, the start-up Google became one of the first companies in the world in terms of market capitalization. Never run out of projects, the company maintains its power through a creative organization and management teams and innovation original. For the moment, on a global average, the company is around 40%. There are exceptions, such as France, where Google dominates 71% of the search market. But the United States, for example, Google is a little less than 50% of the market against 22% for Yahoo and MSN 11%. In terms of Research and Development (R & D), Google has several steps ahead: the company debauchery the best engineers from other companies and maintains a secret permanent infrastructure, it is estimated that the computing power of Google is superior to that of NASA but we do not know precisely the ...