INNOCENT DRINKS

Innocent Drinks Origins

Innocent Drinks Origin

SWOT Analysis for Company

Strengths

Fresh and natural juice without concentrate

Revenue each year reaching to the top

Involvement in charity

Use of Eco-Packaging

Weaknesses

Short validity break downs of cocktails

Price may not appeal to every consumer

Initial Costs associated with Low Demands

Opportunities

McDonalds has been the most successful fast food chain in the world.

A better start for the drink, by accommodating it with a happy meal.

To be able to operate in a sustainable environment.

Benefits from an appropriate corporate culture are essential to implement.

Threats

Risks associated with the acceptance of the product in the group, McDonalds, and in the European markets.

Negative perceptions related to the Parent brand (McDonalds) according to some consumers, they do not prefer McDonalds because it sells unhealthy food.

Wrong Consumer Perceptions

Information Needed

In order to develop and implement a distinctive plan for the promotion and development of its new product, Innocent Dinks is trying to open up new markets under the umbrella supervision of its parent brand McDonalds. The first market that remains an attractive target for this reason is the European market. For this purpose, extensive research is required to develop this plan and obtain significant information about the brand. Innocent must act firmly and decisively (Thomas, 1998, 296).

After the approval of the strategies, the facility management will prepare a detailed plan indicating how a strategy will affect the operations, information systems and management practices. The employees suggestions will be taken across the company this process will require modifications as differing opinions (Tester, 2005, 765).

The supply chain management and other aspects of the product captainship will be implemented through enhanced product terms, establishment of internal standards, and innovation in the process of new product development. The attributes such as energy efficiency, materials use, chemical testing, recycling design and product packaging are obtained at various ...