Information Technology to Improve Fitness Center

Information Technology to Improve Fitness Center

Introduction

UR UMUC healthy fitness center was founded by Tom Ellington in 1980. In past five years it is facing a steady decline. The purpose of this report is to apply Porter's five forces model and generic strategies on UR UMUC healthy fitness center. It would include the analysis of the fitness center and how technology can help to enable strategic outcomes.

Discussion

If we look at the five forces model as applied to UR UMUC healthy fitness center, the bargaining power of their buyers is high. This will impact the fitness ...