Influences on Attitude Formation

Influences on Attitude Formation

Attitude

Attitude can be defined as the learned tendency of individuals for evaluating things in a specific manner. It may take into account evaluating of issues, events, objects, and people. These evaluations can possibly be both, positive or negative. The attitude of people is not always certain; it is be uncertain at some point of time. For example; an individual may have mixed feelings regarding any particular issue or person.

The attitude of individuals is a result of learned predisposition which causes individuals to behave in a favorably consistent or unfavorable way regarding a given situation. ...