INDUSTRY AND COMPETITIVE STRATEGY

Industry and Competitive Strategy



Industry and Competitive Strategy

This paper provides a sample marketing plan for a cellular telephony firm called Grassroots Wireless Company Limited.

Keys to Success

Practice disciplined growth.

Reach profitability by year two.

Ensure that the customer's needs are contacted and sustain a 90% customer keeping ratio.

Market Analysis Summary

With in the last three years there has been a proliferation of broadband Internet connections. With so many persons enjoying fast connections at work, they are no longer eager to deal with a dial-up connection at home. With the advent of Wi-Fi expertise, customers can now enjoy a very quick attachment ...