Industry Analysis

Industry analysis of Mayer Company

Industry analysis of Mayer Company

Industry Analysis

The departmental store industry is intensively competitive as compared to any other industry because substitutes of products are widely available in market. In order to run a successful business in this industry, location of departmental stores and advertising is very important. A location which is convenient for customers and to run promotional activities will surely lead to book profits. Advertising aware consumers and assist in market penetration. In case of Myer, this company has adopted a promoting policy of issuing Myer One card which fetch around 61% of total sales ...