INDIVIDUAL RESEARCH PROJECT

Individual Research Project

Individual Research Project

Introduction

The Olympics Games is a vital international event comprising event reflecting sports events held in summers and winters. The Olympics Games are regarded to be the world's primary sports competition and many countries participate in it. Olympics games are organized and held every summer and winter. It increases sports and economic benefits within every nation which is hosting it.

Attitudes and experience are presented in behaviour and it is vital to look at initial step to that at what people react in instance of sport particularly youth generation. United Kingdom community attitudes and experiences towards the Olympics are identified through community participation in the event. Their participation is vital for analyzing their approaches towards Olympics. Considering over various parts of United Kingdom, Olympics tends to be growing business and it is beneficial for economic growth. In last decades, there was no such registration in sports club of sports but gradually this trend shift over and young people becomes more attracted to sports.

Aims and objectives of the research

Aims of research

This paper is aimed at conducting real life marketing research to address over the attitudes and experiences of the UK community (non-students) towards the Olympics.

Research objectives

Following are research objectives for this research study:

To identify what the Olympics mean to the United Kingdom people.

To identify consumer's perception to the Olympics and how /where it does fit with their lifestyles.

To identify consumer's participation with the Olympic events that will be happening.

To identify demographic profile for consumers involved in the Olympic event.

Questions of the research

The questions for this research study are as follows:

What do the Olympics mean to the UK people?What consumers' perception to the Olympics and how/where it does fit with their lifestyles?

What quantity of consumer's encourages participation with the Olympic events that will be happening?

What will be demographic profile for consumers involved in the Olympic event?

Research Methodology

It is significant that the researcher must choose the research method that provides the authenticated results to the study. For the interpretation of the research objectives there is not at all specific. It depends on the research study that which method is suitable for the study. The researcher usually chooses that method which is more feasible to implement not only this but also less time consuming, as well as the results come out authenticated. In this study the research method that employed was qualitative research method. This study was used the secondary sources for extracting out the relevant material for the study.

Research Method

The study uses the qualitative and quantitative method and its aim is to identify attitudes and experiences of the United Kingdom (non students) towards the Olympics.

Research design

Research design for the study is considered as the sketch progression for the projected research which is comprised of the record collection structure, its classifications, measurements, analyzing as well as depicting that help the study in attaining the authenticated results. Research design is considered as the technique of the capital support that helps in working out the dilemmas of the ...