INDIAN AUTOMOBILE MARKET

Indian Automobile Market

Name of Writer

Name of Institution

Executive Summary

The automobile industry is one of the biggest areas globally and in India as well. The automobile industry is a vital industry for any developed economic climate. It pushes upstream areas like metal, iron, metal, silicone, plastic materials, glass and gadgets, and downstream areas like marketing and advertising, transportation and insurance.

The automobile industry can be separated into five sectors:-

Compact Vehicles.

Multi- Utility Vehicles (MUVs).

Two- and Three- Vehicles.

Professional Vehicles - Light Commercial Vehicles (LCVs) / Medium and Heavy Commercial Vehicles (MHCVs).

Tractors.

In this paper, we will be looking at the Compact car industry in India in detail with respect to the marketing aspects of the automotive industry in India.

Table of Contents

Executive Summary2

Background4

Estimated Market Size6

Estimated Sales and Business Analysis8

International and Domestic Marketing Environment Analysis10

Market Entry Mode Analysis and Strategies13

Time Frame (2014-2017)14

Conclusion16

References17

Indian Automobile Market

Background

It is very obvious now that the Vehicle Market of India is the second quickest increasing automobile industry in Japan where a lot of major car-manufacturers are paying a full attention at the entry-level car industry of the country. The one and only purpose by this is to sketch in some good product income for their companies and generate a affordable quantity of income from the Indian automobile industry. This is a very important reality here that not every globally car-manufacturer is interested in coming into the entry-level car industry, but they do not have a choice since the same industry is increasing in India. A first appearance in this section will benefit every car-manufacturer in the lengthy run. The absolutely new newcomers in the auto industry of India will get a fresh new opportunity and the current players will get to improve their overall company. The point that lightweight car-manufacturers get a lot of company in India, because of the middle-class section of the Indian inhabitants, is also an inspirational force behind the globally players wanting to leap into the arena. This section of the inhabitants can spend an affordable quantity anywhere between Rs 2 lacs to Rs 7 lacs for a car, in which they can move along with their family (Knowledge@Wharton, 2011).

As per efficient industry resources, the Western automobile massive Nova is thinking about analysis and releasing something to discover this niche of entry-level small cars of India by presenting a low-cost vehicle. Whereas, Nissan is already in the line of newcomers with the statement of its suggested rebirth of the old Datsun brand for the entry-level section in Russia, Indonesia and of course, India. What is eye-catching here is, Datsun brand cars will come under the cost of Rs 4 lacs only. But Volkswagen has a completely individual kind of a cost classification for its believed entry-level cars, which will be no doubt affordable. Now, Renault is ready to discuss the belvedere with Car for releasing its very own little car in India. This entry-level little car by Renault will most probably be priced at a very aggressive range of Rs 3 lacs only, which is focusing on to change ...