IMPORTANCE OF COLOUR TO EFFECTIVE COMMUNICATION

Importance Of Colour To Effective Communication

Importance Of Colour To Effective Communication

Cartography (in Greek chartis = map and graphein = write) is the study and practice of making geographical maps. Combining science, aesthetics, and technique, cartography builds on the premise that reality can be modeled in ways that communicate spatial information effectively.

The fundamental problems of cartography are to:

Set the map's agenda and select traits of the object to be mapped. This is the concern of map editing. Traits may be physical, such as roads or land masses, or may be abstract, such as toponyms or political boundaries.

Represent the terrain of the mapped object on flat media. This is the concern of map projections.

Eliminate characteristics of the mapped object that are not relevant to the map's purpose. This is the concern of generalization.

Reduce the complexity of the characteristics that will be mapped. This is also the concern of generalization.

Orchestrate the elements of the map to best convey its message to its audience. This is the concern of map design.

In cartography, technology has continually changed in order to meet the demands of new generations of mapmakers and map users. The first maps were manually constructed with brushes and parchment; therefore, varied in quality and were limited in distribution. The advent of magnetic devices, such as the compass and much later, magnetic storage devices, allowed for the creation of far more accurate maps and the ability to store and manipulate them digitally.

Advances in mechanical devices such as the printing press, quadrant and vernier, allowed for the mass production of maps and the ability to make accurate reproductions from more accurate data. Optical technology, such as the telescope, sextant and other devices that use telescopes, allowed for accurate surveying of land and the ability of mapmakers and navigators to find their latitude by measuring angles to the North Star at night or the sun at noon.

Advances in photochemical technology, such as the lithographic and photochemical processes, have allowed for the creation of maps that have fine details, do not distort in shape and resist moisture and wear. This also eliminated the need for engraving, which further shortened the time it takes to make and reproduce maps.

Advances in electronic technology in the 20th century ushered in another revolution in cartography. Ready availability of computers and peripherals such as monitors, plotters, printers, scanners (remote and document) and analytic stereo plotters, along with computer programs for visualization, image processing, spatial analysis, and database management, have democratized and greatly expanded the making of maps. The ability to superimpose spatially located variables onto existing maps created new uses for maps and new industries to explore and exploit these potentials.

These days most commercial-quality maps are made using software that falls into one of three main types: CAD, GIS and specialized illustration software. Spatial information can be stored in a database, from which it can be extracted on demand. These tools lead to increasingly dynamic, interactive maps that can be manipulated ...