IMPLICATIONS OF BAN ON SMOKE ADVERTISING

Implications of Ban on Smoke Advertising

Implications of Ban on Smoke Advertising

Introduction

In recent times, there is going concern about the negative consequences of Smoking in human kind. UK government has especially taken many material measures in the past to avoid smoking becoming common in the society. Recently, noticing that tobaccos firms were always advertising themselves on the top of their products, the government had once again taken a fresh imitative to prevent the general public from coming under the influence of excessive advertising done by the companies. In this regard, a new bill has become effective in the process to pass through the British government to stop this kind of attraction to more people of their population. Since 2002, the first regulation starts to apply the ban of the television smoking advertising through the regulation from the European Union. However, this did not stop at that point as many laws after that were passing. For example, in 2003 the British government have pass a bill that contain the act of stop advertising by any direct way, following that 2004 the ban of any kind of tobacco of the cigarettes products were in the process. This essay will outline the impacts of that law, if passed and how it is going to affect the economy and human health in that case, as well as evaluating and describing what are the impacts and suggestions over the two main affected points.

Discussion

Advertising makes the impression that most of the populace smoke and it is socially accepted norm. They endorse the image that smoking is promising and pleasing. Advertising in broad and mainly of cigarettes, controls more than exchange value and use value of the product, its worth as a sign (McMillan, 1998). The resolution to buy the cigarette goes progressively more towards the value of a sign. Prohibiting the tobacco companies, from promoting themselves on the cigarettes pack, will have positive implications on economic, social, environmental and last and most importantly, health.

Off course, the decline in sales of cigarette will have detrimental effect on the economy but at the same time, there will be lots of economic benefits which will offset this loss. The decline in smoking rate will indirectly lead to economic growth. It will create more employment opportunities when the people stop smoking. Smokers usually spend a lot amount of their hard earned money on buying expensive cigarette packs. After the ban on advertisement, there would be a natural decline in the nectarine craving which will previously caused by the influence of advertisings. Smokers will reallocate these funds in buying other goods and services which will contribute to the success of that particular industry. Even though, smokers do not buy anything at all, the money will go to their savings again benefiting the economy through banking sector. if we save all the money of advertisements and sales proceeds of cigarettes, it would be enough to feed around 10 to 20 million people suffering from ...