Implementing Strategy: Strategic Plan—Part 2

Implementing Strategy: Strategic Plan—Part 2

Introduction

This assignment is based on the strategic plan for Coca Cola organization. Coca Cola is world's largest beverage company which has maintained a strong position in the global business environment through its effective strategic planning and management of resources. Coca-Cola is a multinational company which deals in beverages, drinks, teas and coffees.

To survive competitively in the global and dynamic business environments, organizations need to focus upon their strategic planning and choice of strategies that can make them competitive while facing the intense global competition. Coca Cola needs an effective strategic plan where a combination of different strategies is implemented to achieve long term success and sustainable competitive advantage in the Asian markets (Gomez, 2012).

Cost Leadership Strategy and Differentiation Strategy

Differentiation strategy helps organization in offering different unique products and services to the customers in the global business environment which have no substitutes or competitors. Therefore, the major success factor for Coca Cola is that they provide premium quality products and services to their users with prime emphasis upon innovation and quality.

Cost leadership strategy focus is towards the achievement of cost advantage over organization's major competitors. Coca Cola can achieve this advantage in Asian markets by its sustainable relationships with suppliers, wholesalers and other distribution channels. To achieve organizational success and competitive advantage, Coca Cola need to carry out cost-benefit analysis which is often a difficult task due to the changing trends and rising costs. Coca Cola conduct its cost-benefit analysis through E-commerce applications where the system will quickly identify the internal and external threats and how it can achieve maximum benefit and minimum costs for each project or marketing campaign.

This cost effective strategy can be implemented by minimizing costs such as the marketing expense, as these are large known multinationals, their marketing campaign can target and focus on unique segment which will further lead to word to mouth advertising.

Structural/Leadership/Cultural Considerations

Leadership can help in shaping managerial successes and minimize failures for the organization. Leadership deals with several major roles, such as a vision for encouraging people, empowering employees in organization, and sharing vital information and data, collecting and analyzing external information and last but not the least to take challenges for achieving organizational objectives. In the dynamic markets, organizations are continuously required to change their policies and organizational design to compete successfully, hence only effective leaders can influence the employees to respond positive with minimum resistance to change. Coca Cola should develop an organizational culture, that is flexible for sustaining diversity of culture and encouraging human resource that belong to various backgrounds cooperating through the persuasion and influence of an effective leader in the organization (Gomez, 2012).

Implementation Plan-GANTT Chart

Markets and Competitors

Coca Cola has been working hard to compete successfully in the global business environment where companies like Nestle and Pepsi are its major competitors. Also, through its reintroduction and invention in packaging and variety of flavors to attract a larger customer base and minimize the threat of ...