Implementation, Strategic Controls, and Contingency Plan - BoB Evans Company



Executive Summary

A restaurant processes and serves mainly food and drink to the customers. Meals are usually served and consumed on premises, however a number of restaurants also provide take away and food delivery services. Restaurants differ significantly in ambiance and services, entailing a broad range of cuisines and several other offerings.

This draft represents a strategic plan for a well-known restaurant operating since 1953, initiated from a single truck shop. Currently, it has been expanded to approximately 570 locations in 23 different states. This restaurant serves all the segments; adolescence, family, and children. The restaurant is none other than “Bob Evan Farms, Inc.” The draft covers objectives, implementation plan, functional tactics, action items, milestones and deadlines, tasks and task ownership, resource allocation, organizational change management strategies, key success factors, budget, forecasted financials, a break-even chart, and risk management plan, entailing contingency plans for identified risks.

EXECUTIVE SUMMARYII

OBJECTIVES1

IMPLEMENTATION PLAN1

FUNCTIONAL TACTICS2

ACTION ITEMS2

MILESTONES AND A DEADLINE3

TASKS AND TASK OWNERSHIP4

RESOURCE ALLOCATION4

ORGANIZATIONAL CHANGE MANAGEMENT STRATEGIES4

KEY SUCCESS FACTORS5

BUDGET, FORECASTED FINANCIALS, A BREAK-EVEN CHART5

RISK MANAGEMENT PLAN: CONTINGENCY PLAN FOR IDENTIFIED RISKS8

REFERENCES9

APPENDICES11

Implementation, Strategic Controls, and Contingency Plan - BoB Evans Company

Objectives

This strategic plan has been developed by (writer name) to illustrate a regimented method to the management of BoB Evans Company over the next six months (May - October, 2013) period of time.

Operating any kind of restaurant is a compound business venture. The overall goal of the company is to boost worth for their stockholders within certain time duration through equating the financial interests of company's executive officers and their stockholders. The three major objectives are employed to show the overall method:

Executive officers must mainly focus on boosting worth for company's stockholders by achieving the strategic plan

Develop the company more competent so that it provides cutthroat challenge to other food products or restaurants and comparatively expanded business by opening more restaurants in different regions.

Rewarding and recognizing individual accomplishments whilst encouraging the company's team based culture.



Implementation Plan

Bob Evan Farms Inc. plans to accomplish their mission and vision by implementing a set of main beliefs that are known as “BEST (Bob Evans Special Touch)” and is referred as brand builders:

Striving and thriving together as a team

Constantly reinforcing growth in sales

Enhancing margins with a vigilant supervision on customer satisfaction

Working as the best on operations execution

Enhancing yields on invested assets and capital

The management should take the responsibility for execution of the above principles and strategies in order to accomplish objectives. The company's board of directors supervises guides and recommends management in the long term goals of Bob Evans and their stockholders.

Functional Tactics

Some fundamental responsibilities of Bob Evans's Board and its members are described below:

Assessment, monitoring, and approval of the business, financial and strategic goals, tactics and actions

Evaluation and alleviation of foremost risk factors experiencing the company

Evaluation, selection and reparation of the employees at executive levels entailing Chief Executive Officer

Supervision of the implementation, establishment, and continuance of strategies, practices, policies and procedures to make sure that the business is performed with the high ...