Impact of UK Outsourcing on Indian Market

By



TABLE OF CONTENTS

CHAPTER 1: INTRODUCTION1

Background of the Research1

Problem Statement1

Rationale2

Aims and Objectives2

Research Questions3

Research Hypothesis3

CHAPTER 2: LITERATURE REVIEW4

Outsourcing4

Conceptual Framework4

Organization's Marketing Aspect5

Outsourcing in United Kingdom6

Benefits of Outsourcing6

What to Outsource7

Why companies outsource on Indian market?8

Reasons to Outsource9

Importance and Financial Costs Associated With Outsourcing10

Impact of Outsourcing11

Case Study India12

Outsourcing in India12

CHAPTER 3: METHODOLOGY14

Introduction14

Research Method14

Research Approach14

Data Analysis15

Limitations of Research15

REFERENCES16

APPENDIX20

Gantt chart20

CHAPTER 1: INTRODUCTION

Background of the Research

The outsourcing decision has been investigated for the last three decades under different names, scopes, and levels of depth. The earliest form of studies for the outsourcing decision revolved under the name of make-or-buy decision. Most recently, the strategic point of view of the outsourcing decision and its long-term implications have been under heavy investigation. However, it is also worthy to mention that a review of the previous related literature showed that there were a lack of analytical models for making the outsourcing decision. For the most part, the previous studies were empirical or conceptual frameworks. In addition, there exists a lack of studies that propose a systematic decision science procedure that converts the conceptual strategic view of outsourcing into an efficient and practical decision-making process. Many studies lack the comprehensive point of view for the strategic objectives of outsourcing (Thomas, 1990, p. 276).

Problem Statement

Outsourcing started to rise at the beginning of the '80s, when organisations began to delegate their non-core functions/processes to an external provider, which was specialized in a certain domain. Organisations made the decision of outsourcing on the basis of cutting costs, and at the same time they wanted to focus on the core activities of the company.

Rationale

In outsourcing, the external organisation would take on the management of the outsourced function. Most organisations choose outsourcing because outsourcing offers a lot of advantages. When organisations outsource to countries like India, they benefit from lower costs and high-quality services (Weidner, 2004, p.38).

Moreover organisations can concentrate more on core functions once they outsource their non-core functions. Outsourcing can also help organisations make better use of their resources, time and infrastructure. Most organisations are opting to outsource because outsourcing enables organisations to access intellectual capital, focus on core competencies, shorten the delivery cycle time and reduce costs significantly. Organisations feel outsourcing is an effective business strategy to help improve their business (Cravens, 2000, p 446).

Aims and Objectives

The way and means of doing business has been changing rapidly over the year and these changes are effecting organisations profit level in different ways , As higher level of competition been faced by all organisations therefore organisation are trying to make a strong hold in the market by adopting different type of price strategy at right time to compete others. Therefore the primary aim of the dissertation will be to find out how today's organisations are using strategic marketing as a tool and the significance of financial costs associated with Outsourcing. Secondary aim is to determine the factors which lead a firm to go for outsourcing and the emergence of Indian Market?

Research Questions

How strategic marketing tactics enable the ...