Impact of Multimedia on Journalism

Impact of Multimedia on Journalism

Introduction

The initiation of new media has caused a problem for primitive forms of journalism. With globalism shifting to paper less technologies with vast online technologies, real-time events need to be reported instantly. Today, news is given in a differentiated method combining various multimedia technologies to attract the customer. In order to adapt to the current scenario, journalism and other media needs to utilize latest technologies to gain sustenance and advantages over competitors. The environment of media and journalism is evolving on an hourly basis and with the lack of jobs in the country, qualified journalists are lacking opportunities. In order to accomplish and earn money, people are now combing illustrative designing, movie editing, and journalism into one category: multimedia. This response to innovation provides journalism solutions to cater attractive material which makes the customer feel like they are inside the article (Clark 2013).

The Possible Influence of Multimedia Services on Journalism and Mass Media

Journalism is the field of writing or a convergence of visual, audio, and written material designed for the target audience and distributed via public media. The facts found in this field are detailed, accurate, and include sources and proofs to highlight the depth of the topic. The main criterion is to educate the community about information regarding the society and to highlight public occasions (Cohen 2005).

New York Time's is one journalism newspaper that has assimilated a new form of multimedia experience for the audience. Their new adaptation of the multimedia experience indicates a promising, exciting, and very appealing method of delivering content via online journalism. Multimedia is a convergent form of content and media that utilizes photography, content, animation, audio, and video (Friedrich 2013).

NY Times implemented a new form of online journalism through their first launch of Snow Fall. This new version focuses on utilizing mainstream media and tries to go beyond illustrations and text. The normal standards of articles are to be words put on a page and just read by the user (Sonderman 2012). Snow Fall assimilates graphics, videos, and photos with context in a manner that naturally adapts multimedia (not enforced or massively thrown in face). The site is highly attractive in the manner it displays various multimedia technologies all coherent on the topic. Seeing snow blown off a mountain, witnessing an avalanche in front of your eyes, observing videos, illustration of the day time background to night time changing with the story, and animated weather maps show an ambience of togetherness held on a topic. This gives emotions, feelings, and the inherent experience of being in that situation while reading and seeing all the cool multimedia technologies available (Greenfield 2012).

The impact of multimedia applied on journalism has been primarily influenced by concerns over technology, resources, and the attitudes of the normal reader. With the exponential growth of electronic commerce, the whole world has shifted their focus from normal delivery of newspapers to paperless technologies. The internet has made every demand of a consumer available on the ...