Impact of internet on online stores

Impact of Internet on Online Stores

Introduction

With the advancement of technology in the recent years, internet and World Wide Web has become a source of revenue for many business sectors. World Wide Web and internet is the best place for retail shopping and it provides an opportunity for business sectors to reach their customers globally. Due to its 24 hour availability and the ability to interact and provide information to their customers, internet has increased the effectiveness of many business sectors. A number of online businesses have already shown growth and have earned billions of dollars. The stocks of many companies have increased and the profits have doubled. The information and the internet have affected the business in a very positive way.

E- Business has become popular and an important tool for business sectors to promote and sell their business products. Internet and World Wide Web has increased revenues and enhanced the relationship of business sectors with their clients. Internet helps the business sectors to link their internal and external data so that they can work closely with suppliers to satisfy their customer need and requirements.( Mansell, 2001).

Discussion

The most common business sector that has earned popularity and revenues with the help of internet is online store. Online store is a place where consumers from all over the world can buy clothes and other accessories for themselves. Internet has provided online stores several opportunities through which they can sell their clothes and can build strong relationship with customers.

Impact of internet on online shopping

The internet and its tools have been adopted by most business since the mid 1990's.the internet has affected communication paradigms, advertising methods, distribution of workforce, business models all across the globe. Internet has made it easier for online stores to communicate with their customers directly and increase their revenues. Internet has affected business and marketing of online shopping. Today internet is not about marketing. Online stores have used internet to sell their products but they used the applications of internet to communicate with their customers, market their products but also to enhance their relationship with their customers (Banarjee, 2011).

Communication through internet

Businesses usually rely on communication in every department and operation. Internet has proved itself as a beneficial tool for online stores to9 communicate with their customers directly throughout the globe. The most common way of communication is an email. Email is used by the employees to share confidential information with other employees across the globe. Managers and other senior executive also use email to communicate and discuss important aspects of their business. (Geller, 1998).

Online stores can use email to communicate with their clients about their services and get instant feedback. This way they can improve their service and products and can meet their customer needs. Online stores not only use internet to communicate with their clients but also receive suggestions and feedback so that they can improve their business operations. Thus online stores use internet to eliminate time and distance constraints and provide more flexibility to their ...