IMPACT OF CULTURE ON HOSPITALITY AND TOURISM

Impact of Culture on Hospitality and Tourism

[Name of the institute]Impact of Culture on Hospitality and Tourism

Introduction

Life is beautiful! In order to increase the beauty and pleasure of this life we indulge in various activities and habits. One such activity that can become a source of immense pleasure and enriching experience is to travel around the world. Tourism is something that is embedded in every heart of those who love their lives and this universe. Gone are the days when this area was ignored. Today, governments of countries consider this field of tourism as an important source of revenue and promote the positive image. Tourism is one of the most fast growing industries all over the world. This field has become an important economic driver. When we talk about tourism and its economical impact then there is one thing more that comes in mind that is closely related to tourism is culture. Culture of a country can cause a lot of impacts on tourism and its promotion. Tourism industry and hospitality industry are also closely linked with each other. Culture is one aspect that affects booth tourism and hospitality. The aim and objective of this paper is also to talk about impacts of culture on tourism and hospitality. Following part of the paper undertakes discussion about this topic from variegated perspectives.

Culture and Tourism

Culture is a shared set of meanings among community of people who develop a common model from shared experiences (Zapf 1991, 106).

So, from this statement of Zapf one can say that culture for a different region must be different. This difference of culture plays a vital part in conducting the business smoothly while operating in multicultural teams.

Each and every country of the world has a distinct culture of its own. People living in a particular country relate to the norms and values of the society. There are values that are drastically different in various cultures and societies. The dressing pattern, languages spoken, colors, buildings, architecture et al differ in different cultures. People to America have different values as compared to the values in Russia. With globalization taking roots in the world economy and people having access to TV channels of the world, the whole planet has shrunk. People all over the world are now exposed to all sorts of cultures and values starting right from the very bizarre to very classic and highly educated. No one can now stay in complete isolation from other cultures and their impact. Now culture cannot be seen in complete isolation from the rest of the world. The mingling of cultures has given way to a new phenomenon of cross cultures where a blend of indigenous or local and alien or foreign values portray a unique picture where some values are common among all yet each one of them differ in various ways.

There are a number of concepts if we talk about impact of culture on tourism. The description about impact of culture on the activity of ...