IMC Strategies

Integrated Marketing Communication

Introduction

Integrated Marketing Communication is defined as an approach implemented for the achievement of the goals of a marketing campaign through a well coordinated use of various promotional methods that are aimed towards the reinforcement of each other. It is noted that the core aim of an integrated marketing communication strategy is to advertise the contents of the package of the organization in an effective way. The core aim of this paper is to identify an effective integrated marketing communication strategy for an airline involving a number of promotional activities for enhancing the effectiveness of the advertisement campaign of ...