IMC Plan of Sony Play station

IMC Plan of Sony Play station

Introduction

This assignment is about the Integrated Marketing Communication plan of Sony Play Station. The IMC plan is an approach to achieve the goals of a marketing promotion, by using well harmonized methods of promotion that are proposed to support each other.

The paper also focuses on the corporate growth objectives of Sony Play station, analysis of promotional program situation, communications goals and objectives, budget determination, an overview of IMC promotional mix, monitoring, evaluating, and controlling the IMC process.

Growth Objectives

Sony Play station is a successful launch of Sony. Play station is a ...