IMC Plan

IMC Plan

Introduction

This paper discusses the concept of the Playstation brand and assesses its target markets. the problems that the brand is confronted with in global markets are also briefly discussed in this papaer.

Brand

Launched under the flagship of Sony Electronics, the Playstation series of gaming consoles have given good business in local the local Japanese market as well as international markets. A major contributing factor in the success of the product is the brand name under which it has been launched. Sony has been manufacturing and selling products all around the world for decades and therefore has very strong brand recognition. ...