IMC and Customer Satisfaction

[Name of the institute]IMC and Customer Satisfaction

Company's Advertising Strategy and How It Aligns with Its Marketing Goals

In order to convince people to buy the product the advertisers and marketers are embracing unique and intriguing advertising strategies. When it comes to the experimentation with respect to advertising then the automotive industry is one of the industries that practice experiment with its advertising more often. Experimental and unique advertising in the automotive industry started six years ago with the Lexus when it introduced Lexus' plans. In this experimental advertisement Lexus launched the activity that allowed people to make their own commercials. Then Lexus again indulged in creative advertising and did a contest with TiVo so that people can watch the commercials. Then, there is also famous advertising campaign of BMW films. In this race of creative advertisements, Honda is also not any less as their advertising campaign of cog commercial ruled the minds of target audience for so long (Mike, 2006). So, this analysis of practice of advertisement in the automobile industry entails that one of the important perspective that is to be taken into consideration is to be creative and include elements of innovation. Therefore, the advertising campaign that is to be devised for Brandon Carlos should be creative and should possess the factor of “out of the box” advertisements. So, the first strategy for the advertising campaign for Brandon Carlos is to be creative and different.

When working on an advertising campaign then there are scores of factors that are taken into consideration to improve and escalate the effectiveness of the advertising. This involves taking into consideration the nature of the product. As Brandon Carlos is in the business of automobiles so the nature of the product requires experimentation. No buyer would like to buy this product directly without testing and having the experiment of using the product. Awareness about the nature of the product tells the components that are to be incorporated in the advertisement. According to the nature of the product of Brandon and Carlos the advertisement should present such content through which target audience gets the invitation to experiment the product. This implies another very important and critical strategy for the advertisement. This second strategy is that the advertisement campaign should be devised to create awareness among the customers and target audience. When the awareness would be created among target audience this would tempt them to test the product.

Another important strategy of the advertising campaign for Brandon Carlos is to make the advertising campaign full of information. In this type of product, there is an immense need to provide information to the target audience. This aids in creating awareness and provide information about the product features to the customers. This can also be used to differentiate product by highlighting the unique features of the product.

While formulating the advertising campaign it is indispensible that the advertising should be linked and must be in accordance of the marketing goals. In order to make the advertising strategy in ...