IMC & Customer Satisfaction

IMC & Customer Satisfaction

Introduction

The paper aims to emphasize on the IMC and customer satisfaction regarding the financial services from a US based company - LLC Investment. Advertising strategies to promote the services in an effective way to the customers along with the techniques to determine the customers` satisfaction are discussed in the paper. Furthermore, the relationship between integrated marketing communications and advertising strategy is also explained in the paper.

Company Snapshot

In 2002, a US company Kre8 Group, LLC Investment Company was instituted. The company deals in financial services. The service that they render to the customer is mutual funding, loans, portfolio management, brokerage & consulting service, foreign exchange contracts and real estate investment. The company operates through three major business segments; treasury that consists of money market activities and foreign exchange contracts, investment trading that comprises of mutual funds, securities trading and investment activities. Third segment is asset management portfolio investment and other operations like real estate, lending, property rental, brokerage etc. The primary characteristics of the product are the financial services related to the investment and loans of the company. The primary product of the Kre8 Group, LLC Investment Company serves other businesses and companies. The aim of the organization is to bring together people for this work better together.

Effectiveness of the Advertising

Advertising should be used in conjunction with other forms of communication (direct marketing, sales promotion and public relations). This use of all these forms of communication should be integrated unified content, voice messages, and the expected result. Advertising is part of the marketing that influences in the form of paid and impersonal impact directly on the phenomenon of the market, i.e. mainly on the motives, attitudes and conduct on buyers. These aspects are important for determining the content of advertising, but the content of the proposed definition seems broad and not very precise (Loffler et. al., 2006).

The basic tasks of advertising are to create brand awareness, brand preference for shaping and building its image. Good product in the marketing strategy for the company is only part of the solution to problems. The company aims to implement marketing strategies in the framework of a series of actions aimed at understanding the needs of consumers first and then get them to buy the product (Kotler & Armstrong, 2006). This task would have been impossible to achieve without the organization of an information system, called the promotion system.

Promotional Strategies

The need for IMC is growing in parallel with the trend department budgets for marketing communications from budgets to support advertising in the media. Market makers of consumer and industrial products have more resources on direct marketing and sales promotion. This happened for a variety of reasons: the division and fragmentation of media for different users, increasing segmentation, consumer tastes and preferences, facilitating access to databases and computing resources, pressure on sales in order to extend the period of short-term sales, increased power retailers, recognizing the importance of relationship marketing to maintain a commitment to the consumer and making them ...