Illinois Office Machines

Introduction

Thinking about right and wrong is something that has occupied the professional circles for a long time. Previously people generally had no greater need to think about it, after all, right and wrong were already data. But at the relativistic time we live in, it is difficult to escape reflection on ethics (Thorne, 2010).

However, one thing is what we think is unethical rationally. Another thing is our true feelings we have stored within us. It is the tension between reason and emotion that sometimes one side of the conflict want to convince the other to be quiet. When one wins the other is coming from the action (or inaction) sometimes we see that we made ??a big mistake by leaving the winning feeling over reason, sometimes bitterly repented of having followed our reason moralist who was only an excuse for cowardice (Williams, 2009).

Discussion

The case represents a major ethical dilemma since the aspect of long lasting life of the office machines cannot be proved with full authority. The party to the case is quite right in claiming that the aspect of long lasting product cannot be proved merely with the appreciation from customers. In addition, use of an effective toner would also be a huge cause of ethical concern since it cannot be proved with authority. The company is ethically wrong in claiming these two prospects since these two prospects cannot always be proven with authority. For tackling the competition, it is necessary to maintain a competitive edge with the use of low cost methods as well as differentiating the company on the basis of low cost.

This is considered to be an ethical conflict since the authenticity of the above two prospects is gravely at risk. It goes to show that any fact which cannot be ...