IKEA'S COMPETITIVE STRATEGY

IKEA Competitive Strategy

IKEA Competitive Strategy

Introduction

In this up to date hyperactive competitive marketplace, a business should be a mighty competitor to survive. A business should own a massive scheme in alignment to become a ferocious competitor. IKEA, the Swedish furnishings monster was base in 1943. The world's biggest furnishings retailer deals stylish but cheap Scandinavian conceived furniture. It has outlets in 35 nations, encompassing Singapore. The business is, possibly, one of the World's most thriving multinational retailing companies functioning as an international association founded on its elegant notion that the furnishings trade in bang down pattern that are to be gathered by the clientele at home (Edvardsson, 2009).

IKEA SWOT Analysis

The SWOT analysis identifies strategic areas develop. Although designed before any planning, SWOT analysis can be used to verify that the strategy put in place constitutes a satisfactory response to the situation described by analysis.

Internal Location:

Weaknesses:

Product not accessible to the market: IKEA's products are design to European sizing standards, which differ from Americana's. Además Scandinavian design is very different style that seeks to attack the local market.

Distance from central can be a problem to increase response times and increased its cost.

Threats

Emergence of new local competitors to attack the same segemnto IKEA local competition or take measures to avoid the "landing" of IKEA in the country

Non-acceptance of the product or the IKEA concept, besides the difference in size there is a clear barrier on the market of American culture on the issue hogar

External Status:

Strengths:

Price with meaning: the proposed positioning of IKEA in principle can be strength, since they are capable of delivering good products at a low price.

Cost structure: If probelma save the distance, the culture of IKEA dropping down to keep prices low.

Strong brand image at international level. ...