IKEA

IKEA's Environment Management System

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IKEA's Environment Management System

Introduction

Multinational companies have been in and with the increasing globalization with greater opportunities to invest and establish operations in third world countries. Businesses in today's society are of great importance, and are expected to take responsibility for their activities, even when it comes to environmental and social conditions. The study aims to investigate to see for the multinationals to adopt initiatives for environmental and social dimensions of their activities, known as CSR work. An interview with one of the large Swedish companies, IKEA, has been completed and a number of documents from the companies have also been analyzed. Among the things that seem to be important to have high ambitions with a CSR work, we include a note that the choice of specific tools for accountability should be adjusted according to the company's customer image and relations of production.

Another important observation is that in the companies studied are fundamental values that CSR initiatives can easily be read into. It is thus assumed to be an important prerequisite for a high aim of the work to bring an environmental and social thinking in the business to be possible. A good dialogue with their customers also seem to be something that all the three studied companies aspire to, and efforts to both collect and communicate the information to be made. Furthermore, it appears the CSR field is characterized by a principle of continuous improvement. To develop and improve their accountability is something that companies pursuing work with, and to constantly find new ways for the responsibilities that businesses take, according to the study's conclusions is important to strive towards.

IKEA's Environment Management System

Swedish company IKEA was the world's major furniture retailer then the early 1990's. It sold cheap furniture of Scandinavian design. The company runs in 55 countries with a staff of 76000. IKEA presented approximately 12000 items to the home furnishings market universal. It sold a varied variety of products with furniture, accessories, bathrooms and kitchens at 186 retail stores in 30 countries through Europe, North America, Southeast Asia, Middle East and Australia. IKEA is well recognized for its high-class model, low price, extensive choice of product and flat storing (IKEA Group, 2003, pp. 44).

The Swedish Inter IKEA Systems (IKEA) was ranked 42, Business Week's list of the Top 100 Global Brands 2005. In January 2005, IKEA was selected third Choice Awards brand string player of the fourth annual international brand in the highest force in 2004. Allow ranking branded channel, IKEA is the No. 1 brand in Europe and Africa. IKEA is the world's foremost expert in detail in furniture fashion, but inexpensive Scandinavian furniture set (IKEA SECO Group, 2006, pp. 33). Implementation IKEA was known for his familiarity with the mass-market retail furniture, change the product and price. the furniture need to be collected from customers at home. Added on furniture, IKEA also sold convenience items such as containers, hooks, clips, brackets, etc. IKEA Ingvar Kamprad, the creator (Ingvar Kamprad) had made ...