Human Resource Project Report on Dollar General

Background

Dollar General is considered to be one of the most successful discount retailers not only in the context of USA but also on a global scale. The nature of their operations is to make the shopping experience for its customers a hassle free process. Dollar General offers a majority of renowned brands on the lowest prices that are placed in convenient locations. Dollar General has proved its worth of being one of the largest retailers of high quality brands. It falls in the category of America's most trusted and reliable manufacturers on the lines of Unilever, Procter and Gamble and General Mills among others (Dollar General, 2011).

Mission

The mission of Dollar General pertains to embracing the elements of simplicity and substance. It aims to successfully serve its customers according to the best of its ability. Their belief is that customers are ideally served when we incorporate elements of simplicity and reality. The success formula for Dollar General revolves around running convenient size stores that offer low priced products to customers. The assortments of products offered by Dollar General have a high demand and thus are needed regularly by customers. The success mantra for Dollar General has been to offer the customers low priced products that are of their immediate requirement. Dollar General aims to provide an easier and smarter way of shopping to its customers. The aim of Dollar General focuses not only on providing the best shopping experience to its customers but also looks to provide a good learning environment for its employees (Dollar General, 2013).

Dollar General is highly synonymous with providing convenience, popular brands and low prices. Shopping is made quite simple due to the unique design of the neighbourhood stores. Dollar General does not carry all types of brands but it carries brands that enjoy a high amount of popularity. Dollar General provides all products belonging to all types of industries but it makes sure to have products that fall in the fast moving consumer goods category. The average customer has been known to complete her shopping experience in less than 10 minutes (Dollar General, 2011).

Equal Employment Opportunity

The element of Equal Employment Opportunity pertains to providing freedom to the employees from aspects of discrimination caused due to sex, color, religion, age and disability. There has been increased prominence of Equal Employment Opportunity as many organizations are faced with issues pertaining to racial discrimination. Many organizations just formulate the statements representing equal employment opportunities and do not implement the intricacies associated with these statements in the true sense (EEOC, 2012).

It is due to this reason that many employees in multinational corporations are being increasingly affected by racial discrimination issues. The rights of Equal Employment Opportunity are guaranteed by federal and state employment laws and are implemented in their true context by the Equal Employment Opportunity Commission. The EEOC body is responsible for directly overseeing the implementation of Equal Employment in the context of many organizations (EEOC, ...