How World Travel Market Is Important To Destination Management Companies

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CHAPTER 1: INTRODUCTION1

Focus of the Study1

Research Studies on World Travel Market & Trade Fairs in Tourism and Events1

Comparison of Present Research with Some past Researches2

Key Theories and Concepts3

Aims and Objectives of Study4

Justification for Research5

METHODOLOGICAL OVERVIEW6

Research Design6

Research Philosophy7

Research Approach7

Data Collection Techniques7

Sampling Method8

Data Analysis Technique8

Contribution to Knowledge / Impact Statement8

Limitation of Study9

Methodological Limitations9

CHAPTER 2: LITERATURE REVIEW11

Background to the World Travel Market11

Importance of WTM12

Four Objectives of WTM14

Establish the right objectives in order to prevent any clutter in communication14

Know your visitors and understand their goals15

Establish a media strategy15

Stand out in a crowd15

Target Market of WTM16

Introduction to DMC16

Objectives of DMC18

Marketing Strategies for DMC19

Target Markets20

Importance of DMC20

Importance of World Travel Market for Destination Management Companies22

Why Do DMC Choose WTM23

Summary24

CHAPTER 3: TRADESHOWS25

Theoretical Framework - Integrated Marketing Communication (Inc)25

Tradeshows25

Backgrounds of Tradeshows26

History26

The Importance of Tradeshows26

Strategies for Tradeshows27

Tradeshows and the Travel and Tourism Industry27

Summary29

CHAPTER 4: RESEARCH DESIGN30

Research Approach30

Qualitative Research30

Paradigm31

FIGURE 1: UNDERLYING PHILOSOPHICAL ASSUMPTIONS FOR QUALITATIVE APPROACH32

Paradigm for this Dissertation32

Guidelines for Conduction of Positivist Paradigm:33

Telephonic Versus Face To Face Interviews34

Telephonic Interviews35

Advantages35

Disadvantages35

Solutions for the Disadvantages36

Face to Face Interviews37

Advantages37

Disadvantages37

Solutions for the Disadvantages38

Data Collection Methods38

Semi- Structured Interviews39

Designing Data Collection Methods39

Types of Data40

Primary Data40

Secondary Data42

Sampling43

Data Analysis44

Ethical Considerations45

Anonymity46

Confidentiality46

Participation46

Storage of Data46

Matters of Validation and Reliability46

Chapter Summary47

CHAPTER 5: CONDUCT OF STUDY48

Overview48

The Location Research and Research Informants48

About The Respondents49

Data Collection50

Analyzing Data Collection51

Content Analysis Technique51

Content Analysis of the Interviews52

Themes in the Responses52

Overview of the Process of Analysis54

Research Ethics54

Changes after Proposal Stage55

Researcher Reflexivity55

Role of the Researcher55

Reflective Feelings of the Researcher56

Expenses Bore by the Researcher56

Other Issues57

Approach57

Empowerment of the Respondents57

Suggestions for Future Research58

Chapter Summary58

CHAPTER 6: DISCUSSION AND ANALYSIS59

Overview59

Discussion of the Interview Responses59

Discussion of Themes in the Interview Responses63

Reasons Destination Management Companies Select the World Travel Market as a Marketing Communication Strategy63

Positive Impacts of the World Travel Market upon Destination Management Companies65

Recommendations to Destination Management Company's for Future Use of the World Travel Market66

Link with Literature68

Fulfilment of the objectives of WTM71

Modifying the Marketing Strategies of DMC72

Summary74

CHAPTER 7: CONCLUSION75

Overview of the Study75

Summary of the Research Findings75

Relationship to Background Literature77

Research Aim and Objectives Re-visited78

Directions for Future Research79

Recommendations for the Destination Management Companies80

REFERENCES81

CHAPTER ONE: INTRODUCTION

Focus Of The Study

In the first chapter of dissertation, the background and introduction of the research is commenced to comprehending the reason of study investigation. The nature of this research is aimed at significantly explore the importance of World Travel Market to Destination Management companies. The innermost focal point of this research is to explore the effectiveness of World Travel Market. In this study, the researcher scrutinizes the effectiveness and importance of World Travel Market for the Destination Management Companies and how does it effect on the travel industry. The research is merely focusing on the WTM and their importance for the participants.

Research Studies On World Travel Market & Trade Fairs In Tourism And Events

World Travel Market is defined as the leading and foremost global event for the industry of travel and tourism. The event of World Travel Market is the four day B2B (Business to Business) trade fair for the global industry of travel and ...