How Retailers Can Use Eye tracking Information

How Retailers Can Use Eye tracking Information

Introduction

The consumers' eyes hold a vast array of priceless information and critical data. However, without the right means, business planners would never be able to correctly interpret this invaluable information. EyeTracking Inc. offers an effective solution to this dilemma faced by most businesses. It uses a series of multimodal approaches that are specifically tailored to fully explore products, advertisements or even websites. The method has been tested and proven for efficiency and combines state of the art visual behavioral analyses that are interlinked with traditional techniques on marketing research. ...