How is consumer decision making influenced by the innovation of E-Marketing in Vietnam?

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ACKNOWLEDGEMENT

I would like to articulate my thanks to all those people who helped me in completing this thesis project. I would like to thank my supervisor (insert supervisor name), who helped me throughout the research and assisted me by providing valuable suggestions and highlighting key improvement areas. I also like to thank my family members and friends who encouraged and supported me in completing this research in time.

DECLARATION

I, (Your name), declare that the content present in this report is purely original and has not been copied directly from any source. The report has not been submitted in any other university/educational institute and has been written while conforming to academic integrity principles. This report does not represent the association with the university; all concepts and topics highlighted in the research have been written by me.

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Student's Signature

Dated: April 6, 2012

ABSTRACT

This research presents an analysis of the influence of E-Marketing on consumer decision making process and to compare the impact of E marketing on consumer decision making process in Vietnam and UK. This research is base on primary data collection, and involves quantitative calculations. A Likert scale questionnaire is developed for the purpose of survey. The survey is conducted through internet by sending questionnaire to respondents. As this study is comparative in nature, and involve analyzing the effectiveness of e marketing in influencing consumer decision making process in Vietnam and UK. As the target population comprises between 18-24 years of age, questionnaire was sent to the university students of both the countries. After receiving back the questionnaire, the responses are analyzed using SPSS.

TABLE OF CONTENTS

ACKNOWLEDGEMENTII

DECLARATIONIII

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

Research Objectives and Aims3

Key Research Questions3

CHAPTER 02: LITERATURE REVIEW5

Elaborating Irrelevant Content6

Information Overloading7

CHAPTER 03: RESEARCH METHODOLOGY10

Research Methods10

Selected Research Method11

CHAPTER 04: DISCUSSION13

Timings for Online Shopping over the Internet13

Impact of Online Advertisements on the Online Purchase Decision14

Impact of Pricing in Online Advertisements on the Online Purchase Decision15

Impact of Online Advertisements on the Perception about Product Quality16

Online Advertisements and the Information Enrich Content for Decision17

Online Advertisements on the Updated Information Availability18

Value-Added Services in Online Advertisements and Consumer Decision19

Online Advertisements and Process of Decision Making20

Reflective Experiences in Online Information and Online Purchase Decision21

Online Advertisements and Online Purchase Decision of Consumers22

Average comparison22

CHAPTER 05: CONCLUSION24

REFERENCES27

APPENDIX30

Questionnaire30

CHAPTER 01: INTRODUCTION

The initial ravishment provoked in the field of the business by the extraordinary growth of the Internet became lukewarm a little in the last times, but it continues to centralize the attentions of the most several areas. Passed the euphoria, the Internet tries to define its field of performance and the e-Business he/she begins to concentrate infinity of possibilities in the business. E-Business it has been including several fields of the economy, with applications in areas as: e-Auction (electronic auctions), e-Banking, e-Commerce, e-Directories (lists electronics), e-Gambling (electronic casinos), e-Learning, e-Trade (investments in stocks exchange), e-Drugs, e-health and an infinity of new fields that appear to every day, as: e-dentists, e-lawyers, e-Finance, and so on.

The times, however, they are other and the Internet has been firm ...