The article starts strong , immediately engaging the reader with the question ``am I an ethical manager ' It is thought provoking , because after the reader is expected to answer ``true ' to the question , the author points out the ``uncomfortable fact ' that the answer is most probably false . It seems to be deliberate on the part of the author , because from that point on , the reader 's curiosity is piqued , and he will want to know why it is so , which is exactly what the article does , ...