HOTEL INDUSTRY

Hotel industry of Dubai

Executive Summary

Dubai has turned out to be a leading business hub due to huge demand for Shopping Festival, different events and hence the best place for holidays. Dubai which has been famous and known for highest and finest hotels and shopping mall along with Man-made Palm shaped beaches on which they have constructed building and apartments. Considering this fact, Dubai hotel industry has been rising since many years and it is further expected that this market in Dubai will increase more than 10% for next four years which will improve and outpace their growth in overall economy. This has become an important new source of demand in a time when more traditional segments decrease. According to the latest research from Jones Lang LaSalle Hotels, the health and wellness tourism has the potential to become a lucrative niche market for hotel operators and investors. Overall, this industry has been contributing so much in Dubai economy.

EXECUTIVE SUMMARYII

OVERVIEW OF THE INDUSTRY1

ANALYSIS OF THE INDUSTRY6

Job Opportunities and Hotel Industry6

MICE market and Hotel Industry10

OPPORTUNITIES FOR GRADUATES IN THE INDUSTRY11

WHY AM I SUITABLE FOR THIS INDUSTRY?13

CONCLUSION14

REFERENCES15

APPENDIX19

SWOT analysis19

Strength19

Weakness:19

Opportunity20

Threat20

PEST Analysis21

Political Environment21

Economic Environment22

Social Environment23

Technological Environment23

Five Porter Analysis23

Threat of the Entry of New Competitors23

The intensity of competitive rivalry24

Threat of Substitute Products or Services24

Bargaining Power of Customers (buyers)25

Bargaining power of suppliers25

Force Field Analysis25

Graphs and Tables27

Hotel Industry of Dubai

Overview of the industry

Hotel and tourism industry is the fastest growing and largest industry of the world with respect of earning and profit in the domestic as well as in international market. Dubai which has been famous and known for highest and finest hotels and shopping mall along with Man-made Palm shaped beaches on which they have constructed building and apartments. Considering this fact, Dubai hotel industry has been rising since many years and it is further expected that this market in Dubai will increase more than 10% for next four years which will improve and outpace their growth in overall economy (Scaria, 2013, p. n.d).

According to Department of Tourism and Commerce Marketing in Dubai (DTCM), Dubai welcome more than 5 million visitors while more than people and visitors are attracted to Dubai luxurious hotels, malls and beaches (Dubai Government, 2012, p. 20)

Arrival or entry of large numbers of people to Dubai means that revenues of this industry will shoot from 22% i.e. to Dh9.7 billion: US$2.64bn in first quarter of 2013 and the reason for this is the stay of people in Dubai for longer duration. Though Dubai has experienced a bit downfall in 2012 but this year it is expected that they things will be in favoured for this industry. During, 2013, total number of night stay in Dubai Hotels and Dubai hotel apartments was approximately 19.2 million in first quarter i.e. 18% compared to last year (Department of Tourism and Commerce Marketing in Dubai website, 2013, p. n.d).

Property Specialist named Jones Land LaSalle has predicted that 17000 branded hotel rooms would be hitting the Dubai Market in first nine months of 2013 along with ...