Hospitality Industry

Read Complete Research Material

HOSPITALITY INDUSTRY

The Effect of Branding on Customer Perception on Hospitality Industry

The Effect of Branding on Customer Perception on Hospitality Industry

Introduction

The simply understandable definition of “Brand” is the symbol or sign of product specification. It is the legal term use for brands trademark. It identifies the features and specification of the product. A brand name can identify one or more than one product of the seller. It gives thorough idea of the product, and it defines the brief description of the product of the seller. It connects the consumer with the product features. It identifies the slogan, name, logo, or the design provided by the company and the idea behind belongs to the owner of the company. Branding is simply when the owner of the company market their product for the consumer and display the idea and features of the product. If the product market, in the product properly more and more people will know the information about the product. The consumer imagines the features of the product by name or brand name of the product. The main theme for branding is advertising. Advertising is a phenomenon in which the owner advertises their product by means of advertising essentials. If the brand name and branding of the product is better than consumer, attracts towards the product and want to buy it. The main targeted area of the advertising professionals is to target the audience by create a brand standards and reputation of a brand.

Discussion

Branding is a significant element of internet commerce because due to branding the company can build their reputation in the market and a positive image in the society and this reputation plays an important role in brand standard making in the existing market. If the company remains successful to build an image, in the mind of the consumer, the consumer prefers to buy the product from that brand name. This strategy helps to build a lot of revenue from that brand name for the company (Blackett 2004).

In branding, it is very important to build a brand reputation because if ones the positive image stuck in the consumers mind the customer will not move to the next available brand in the market. Companies usually prefer to promote their brand name in the market before the arrival of the brand, they post a chunk of product advertise on the website or web pages and search engines.

For example a mobile company let says “SAMSUNG” it is a big brand in the mobile industry, and their model S3 is very popular among the people nowadays. They develop a brand strategy first successfully if you buy the handset of this company you have an image in your main that this company has very positive reputation in the market, and you prefer this brand phone. In the hospitality industry, the name is not more important than the service they provide. Service is not tangible item, and the service providing company has to provide good service to their customers for maintain their ...
Related Ads