HOSPITALITY INDUSTRY

Hospitality Industry

Hospitality Industry

Introduction

The following paper is based on the hospitality industry. To give the readers a proper understanding, the author demonstrated paper in an effective manner and tried to cover all the relevant aspects with critical analysis in the best possible manner. Similarly, in this regard, in the first half of the paper the author covered the hospitality industry in detail in a sense by covering different areas of the industry, especially focusing on the hotel industry. Whereas, in the second half of the paper, the author covered the recent development in the hospitality industry, for this purpose, the author took the example of automation in the modern hospitality industry, especially the hotel industry.

Analyse the current scale, scope and diversity of the hospitality industry

The culture of service in the hospitality industry focuses on serving and satisfying customers. It starts from top management and continuing with the rest of the employees. This culture of service has four main features:

Intangibility; services cannot see, taste, or feel before your purchase. Buyers are looking to be given information and confidence in the service.

Inseparability; in most hospitality services, both the service provider and the client must be present in order to carry out the transaction.

Heterogeneity; the quality of service provided depends on who and where and when it is offered.

Perish ability; services cannot be stored.

Discuss the organisational structure of different hospitality

To successfully run an operation in the industry, you need to follow the following strategies:

Ensure that the product is tangible, promotional material, appearance of employees and physical environment, help to make the service tangible.

Management employees, in our industry, employees are an essential part of the product and the combination of marketing strategies.

Perceived risk management, the high risk that people perceive when they buy products related to hospitality loyalty causes them to companies that in the past have offered a consistent product.

Managing capacity and demand, this is a key role in the marketing of hospitality. Companies must adapt their operating system for the business to function at peak capacity. One must remember that your goal is to create satisfied customers.

Managing consistency, customers receive the expected product with no unpleasant surprises (Muller, 2010, pp. 9-19).

The consumer buying behaviour refers to the buying behaviour of final consumers, i.e., individuals who purchase goods and services for personal consumption. Focusing on what the hospitality industry, to highlight some important aspects in the purchasing behaviour of consumers of products and services in the industry, could include:

Rely more on personal information provided by sources, for example, when searching for a restaurant, people ask their related persons who are family members or establishing references on this.

Consumers seek the advice of its related, but use the information obtained to evaluate the desired service.

The consumer who goes first proof requested service. If the service is satisfactory, it is likely that he will return.

Assess The Role Of Hospitality Related Organisations And Professional Bodies

When purchasing a product or service the hospitality industry customers often use price as an indicator of ...