HOSPITALITY

International marketing management in hospitality industry

Table of Contents

1: INTRODUCTION3

2: OBJECTIVES4

3: LITERATURE REVIEW4

4: THE ROLE AND IMPORTANCE OF MARKETING FOR INTERNATIONAL HOSPITALITY MANAGEMENT6

5: THE IMPORTANCE OF BRAND IMAGE IN THE INTERNATIONAL HOSPITALITY SECTOR7

6: THE STAGES INVOLVED IN DEVISING A MARKETING STRATEGY FOR INTERNATIONAL HOSPITALITY ORGANISATIONS9

7: TO IDENTIFY A LOCAL HOSPITALITY FIRM AND PERFORM A SWOT ANALYSIS FOR THAT ORGANIZATION.10

7.1: TO EVALUATE THE INTERNAL CHARACTERISTICS OF A HOSPITALITY FIRM12

7.2: TO EVALUATE THE EXTERNAL MARKET OF A HOSPITALITY FIRM13

7.3: TO PERFORM A SWOT ANALYSIS FOR A LOCAL HOSPITALITY ORGANIZATION14

SWOT Analysis14

Strengths and Weaknesses14

Opportunities and Threats15

8: CONCLUSION16

REFERENCES17

International marketing management in hospitality industry

1: Introduction

Commercial units have existed since the dawn of human civilization. Today, hotels, totaling over 300 000 installations worldwide, are a major employer of the most important sectors (Olsen et al., 2000). Compared to most other categories of commercial buildings, lodging facilities are unique in terms of operating systems, the kind of amenities and services, and the resulting pattern of use of natural resources. to interact with the environment as a consequence of hotels in every phase of their life cycle, and this influence is often summarized as negative in Hunter & Green (1995) and Bohdanowicz (2003 and 2005).

Hotel facilities are among the top five in terms of energy consumption in the commercial / service sector (minor only to the catering and retail, healthcare, and certain types of offices) (U.S. EIA, 1998). At the same time, hotels and tourism in general, are a potential victim of climate change, with its changing weather and rainfall patterns and rising sea levels (as in the tourism and climate change conference in Djerba discussed in 2003: WTO Djerba, 2003; Viner & Beck, 2003; Gosline, 2005; Hall & Higham, 2005). While the research by any collective data provided information on water consumption in the global hotel industry, the figures are expected to three times higher than for the U.S. hotel industry 1, ie in the region 450-700000000 m 3 of water per year (estimates consumed on figures in Davies & Cahill, 2000.)

Most of the water is released in the form of sewage, unfortunately, often without adequate treatment. Waste generation is a different (often highly visible) impact the hotel industry on the environment. According to an International Hotel Environmental Initiative (2002) estimate a typical host generates more than 1 kg of waste per day (numbers of hotels will be released a little later) produced the tune of millions of tons of waste each year in hotels around the world. These figures show the urgent need for environmentally friendly processes and products in the hospitality industry, an industry that has been neglected for many years, a number of aspects of environmental sustainability in construction, and the responsible management of resources and business practices

2: OBJECTIVES

The purpose of this study is to examine the international marketing management in hospitality industry.

3: LITERATURE REVIEW

The study approach in this research area has been made strongly influenced by external pressures. The aim of this study was to develop models to explain the resource consumption ...