Honda Corporation

Honda Corporation

Introduction

This paper intends to explore about the marketing approach of Honda Corporation that makes it easy to present itself in a way that gains the trust or confidence of the audience. This paper will discuss that how Honda's who has never manufactured an airplane before must formulate its marketing approach in order to compete with highly-reputable aircraft companies such as Cessna, Piper, Gulfstream, or Beech.

Discussion

The first thing that Honda needs to done in formulating its marketing approach is to do strategic analysis of the airline industry (Ferrell, Michael, 2010). Doing an ideal research of the commercial airline market includes ...