HOLIDAY INN - THE MARKETING PLAN

Holiday Inn - The Marketing Plan



Executive Summary

In this report, the author have analyzed Holiday Inn in a broader perspective. In other words, author have investigated the marketing perspective of the Holiday Inn in a detailed manner in order to understand its current market positioning, as well as, to recommend some vital measures for the hotel. The report starts with a brief introduction and background of the hotel, and than it investigates different aspects of the hotel as well as its management regarding the marketing of the hotel. For instance, the author have analyzed SWOT, PESTEL, and other elements of the Holiday Inn to conclude the current positioning and future recommendations for the hotel. The report concluded that in the Hotel Industry Holiday Inn is flourishing; however, there are some deficiencies that are needed to be covered by the management. The author have offered some recommendations for covering such deficiencies.

Holiday Inn - The Marketing Plan

Introduction

The service industry, sometimes called the tertiary sector of the economy, consists primarily of the sale of “intangible goods.” Employing a greater part of the workforce than the primary (agriculture and mining) or secondary (manufacturing) sectors, the service industry is the source of soft-sector employment such as the hospitality industry, restaurants, healthcare and hospitals, real estate, legal and other professional services, education, and the media. “Service industry” and “service sector” are to be understood differently than “service economy,” which is a model of doing business in which service can be emphasized even though the core of the business is the sale of physical goods (Lashley, 2007, 52-76).

Background of Holiday Inn Hotel

The main absence in all leading companies in the high segment of the market is Holiday Inn hotel chain, a company that has brands Holiday Inn Plaza. Holiday Inn located in this market segment. One reason for this is that Inter Continental segments to their hotels between the various brands it owns. Thus, InterContinental hotel brand of the company to cover the highest segment market, i.e. a product of five-star hotel located in large cities.

This restaurant serves excellent food. The place offers a very sophisticated dining experience, must say. The waiting staffs are very attentive and efficient; and enormous live music on weekends.

Market demand

Offering rooms and hosting services as well as those who need these products and services

Pleasant and comfortable, adequately equipped both in its infrastructure, decoration, cleaning, furniture, air conditioning, accessories, etc

Vision

We will be a hotel for businesspersons home and abroad at affordable prices, offering quality custom services: rooms and suites include cable TV, telephone, free wireless Internet, minimart, air-conditioning, hot water, room service, taxi, private garage and permanent guardianship.

Turnover

The UK Holiday Inn estate continued to grow revpar, especially in London, with a 12.3% increase in the quarter and an 18.3% increase year to date. Managed and franchised turnover was slightly up in the period while operating profit was significantly up, including the impact of a small amount of liquidated damages. As such, year to date, it is seen strong profit ...