HILTON WORLDWIDE

Hilton Worldwide from Hospitality Sector



Hilton Worldwide from Hospitality Sector

Introduction

The industry selected for this study is leisure industry. Leisure industry is a business segment, belongs to entertainment, activity and sightseeing products and services. This field has been developed because of the university degrees and control which have focused on it. As this sector is growing globally, it is also showing great growth in UK. UK companies are very successful in leisure, tourism, and sports related products. Communications, restaurants and hotels, and transportations are the strongest part of leisure industry in UK. Overall Economic growth of UK is drastically affected by these sectors. These industries are too sensitive towards aggressive and financial market conditions. These industries should have to meet today's world market challenges with the help of strategies in order to meet up customer's tendency, technology, economic conditions, rivalry and social responsibility. The firm selected for this complete study with in leisure sector is hotel name “Hilton Worldwide”.

Discussion

Hilton worldwide is engaged in the development and management of hotels and resorts. It is second largest hotel company worldwide. It has around more than 3790 hotels in 85countries. It is private company. The company owns, manages and franchises hotel brands. Hilton is one of the fastest growing hotel chains. The premium product of the Hilton is Homewood suites which offer suites to the guests with fully equipped kitchen. Christopher Nassetta is a president and chief executive officer of the Hilton hotels since 2007. He served as the chief executive officer and president of host resorts and hotels previously. In1995, he joined host hotels as the executive vice president. In 1995 he was elected as chief finance officer.

In recent years, the hotels, restaurants and cafes of United Kingdom has suffered a lot. It has shot the strength of the terrorism, pounds, and mouth and foot diseases. The leading visitors of UK are Americans from abroad, so the loss from America to UK is most important. The effects of these difficulties dropping the growth of hotel sector within the market. The hotels and restaurant markets in United Kingdom are mature and are facing very low growth. In 2006, the growth rate was extremely high then the before but overall it was still very low. In comparison of restaurants and cafes, hotels have a large market share. Small hotels hold the largest share in hotel market. Traditional restaurants attracting half of the market share in the restaurant and cafe market (IBM, 2012, n.d.).

Current performance of the Hilton Worldwide (cost structure)

Return on investment

Hilton managed revenue per available room premium by 117 percent, and reduced cost by 30 percent through best practices and permanent cost programs. Hotel owners saved $29 million in utility cost because of the use of innovative programs. The things that cannot be manage, also cannot be control; and the things that cannot be controlled, also cannot be measure. LightStay, the proprietary system of measurement calculates the sustainability performance impact of portfolios of hotels globally. It gives value without ne additional cost to ...