Hewlett-Packard Marketing Plan

Hewlett-Packard Marketing Plan

Marketing Plan

Hewlett-Packard is currently a effective organization managing within the computer and printing device industry. In addition to its huge industry exposure, HP has also been making immeasureable dollars through quality items and innovative growth of new technology. Despite this success, the improving competitors in the marketplace motivates the organization to apply new marketing techniques that will position its items better in the marketplace. One of the possible alternatives for this objective is to start internet marketing. This document will then evaluate the sources of the organization in assisting this strategy; the flaws of HP will also be determined in this research using various business systematic resources.

In the early stages of Hewlett-Packards development, the organization concentrated on handheld calculators. As the company grew, Hewlett-Packard expanded with the first personal computer in 1980 to service individuals from personal to the business environment alike, in addition with inkjet printers. The organization feels that personal computers were the light of the future. Hewlett-Packard strove on using the marketing mix to achieve high standard goals and profitability and to develop the organization's marketing strategy and implement it in the most effective, and efficient manner.

The global economy has been down the past few years causing HP to re-evaluate their plans for the future. The changing market along with the demand for personal devices is something that every company in the technology industry has to think about. In May 2012, HP announced a 4 year restructuring plan that would “simplify business processes, advance innovation, and deliver better results for customers, employees and shareholders” (HP News Release, 2012). The first part of the restructuring is to lay-off 27,000 employees, nearly 8.0%, through fiscal year 2013 to the end of fiscal year 2014. They will offer an early retirement for those who are eligible so that they can lay off workers without getting any backlash.

HP Financial Services

The financial services of Hp enhance the overall Global product and service solutions and further it provides a huge range of the “financial life cycle management services” which are value added. The service of HPFS enables the overall customers of the company to compete in the IT solutions, while including all the hardware and software services. It also gives offers of financing and leasing along with the services of utility programs and recovery of asset services. Furthermore, it gives the financial services of asset management for huge range of customers globally. It also gives a wide array to the specialized financial services. It also gives flexible and customized alternatives in order to balance the cash flows of the unique customers, need of technological capacity and technological obsolescence. The need for being flexible is important to meet the changing needs of the market where technologies are rapidly being replaced by newer ones.

Current market position

Recently in April 2010. The share of Hewlett Packard has been closed at $53.15. The stock of the company is up to 63% in the past few years, which is much better than the large ...