Help For Start Up, But At High Price

Help For Start Up, But At High Price

Thesis Statement:

Jacqui should accept the deal proposed by Arthur in light of the company's SWOT and after analysis of the professional views presented.

SWOT Analysis

Strengths

Despite the organizational weaknesses pertaining to insufficient finances, Eatwhatever enjoyed several advantages. These are highlighted below:

Niche Building

For Jacqui's business start-up, the most essential contributor towards its success formula was to connect across a host of areas. The company achieved this by tapping intelligently into its target market, making use of a catchy tagline to capture the interest of young individuals. The product offering matched the customer psychology and also that of the market.

Good Understanding of the Customer's Interests

Eatwhatever was able to capture the attention of its audience by employing product development techniques that focused on the market needs.

Product Differentiation-(Effective, Gluten-free & Vegan)

The idea presented was unique as it allowed users to eliminate bad breath instead of merely masking it temporarily. This gave the idea an upper edge over its existing competitors. The product despite being focused to pharmaceuticals and drugstores was marketed as a fun, cute and trendy product for the young target market. The two steps to kissable regimen as mentioned on the packaging were simple and easy to understand-to swallow a vegan gel cap and to suck on the white mints. The product, unlike others, worked for hours and was further identified by a “sexy” marketing approach.

It catered to the issue of bad breath by making use of an amalgamation of concentrated organic oils that helped provide fresh breath from deep inside the stomach. It was gluten-free and vegan and was introduced into the market by making use of a cheeky tagline and an instructional line that helped customers in product usage and also served as a good marketing tactic.

The target market was able to relate to the benefits highlighted in the packaging for it allowed results within a few minutes of intake (Grossmann, 2013).

Product Name

The product name was developed to appeal to the young demographics by introducing an element of freedom. This freedom pertained to hesitations in making food choices that would contribute to bad breath. With this new highly effective breath freshener; people no longer had to worry about garlic-laid breath after lunch.

Hiring the Weaknesses

Jacqui was able to hire her weaknesses by allowing a contract manufacturer to cater to her product's formulation. She also hired a package designer to display her catchy tagline. With modest funds available for marketing, she sought after friends to offer her with media coverage such as the mention in Daily Candy's page (Kidder, 2013).

Role of Personal Traits in Building Brand Value

Jacqui Rosshandler's background as a lawyer gave her key insight into judging personalities, contracts and the offered deal's nitty-gritty. With a legal career and the background of a former performing artist, Jacqui was able to transfer her skills and her vision into her product and its launch most effectively. She had the innate capability to read the fine print and also ...