Healthcare Marketing Plan



Healthcare Marketing Plan

Introduction

Today the only way to attain genuine success in health care industry is to make the best possible health care marketing plan in order to promote any health care business (Hearld, 2007). Thus, in this paper we will make a healthcare marketing plan for an XYZ company.

Executive Summary

XYZ Health Plans Organization is a service company that will offer administrative healthcare plan services to self-insured employers. The organization will focus on employers with fifty to five-hundred employees. Majority of these employers have existing PPO, HMO or key national insurance carrier healthcare plans. As most of the employers with five-hundred or more employees have no less than some factor of self-insurance integrated into their healthcare programs, the target market for our organization is often unnoticed by majority of national insurance organizations. At the same time as over 80% of organizations with five hundred or more employees or workers are self-insured, the XYZ Health Plans Organization's management has discovered that less than 26% of the companies in New York State with fifty to five hundred employees have chosen self-insured plans.

The administrative services and self-insured market consist of those organizations that are at present self-insured and organizations that have other kinds of healthcare plans that will be persuaded to move to self-insurance. One aspect in the changeover to self-insurance is the occurrence of quality consultative administrative services. XYZ Health Plans Organization is led by knowledgeable and experienced management and has built a strategic coalition with John Will Administrators, a completely owned subsidiary of Blue Shelter of New York, with the aim of providing matchless benefits management services to its clients.

The key to success for XYZ Health Plans Organization will be the ability to catch the attention of the initial capital with the intention to effectively market its services in different regions of the New York State. Ample professional sales recruitment is indispensable. The organization ought to then expand a winning formula all through the markets of New York. Cost control, predominantly in connection with marketing and sales programs, will allow controlled expansion that is totally supported by internal cash flow (Berry & Seltman, 2007).

Thus, the objective of this marketing plan is to lift up the awareness level of XYZ Health Plans Organization to enhance usage as well as magnetize potential investors to this exclusive opportunity for investment.

Situation Analysis

XYZ Health Plans Organization is getting into its very first year of business. The attention for its services has been much higher than projected with a number of different organizations incited about doing business with Southeast Health. In this regard, marketing will be significant for generating visibility and customers for XYZ Health Plans. The need of the basic market is a healthcare plan administrative service organization for self-insured employees. XYZ Health Plans Organization meets this market requirement with a cost and quality advantage for healthcare plan administration at the same time as providing outstanding consulting services for the employers.

Market Summary

XYZ Health Plans Organization holds significant information regarding the market they are planning to ...