Healthcare Marketing and its Functioning

Healthcare Marketing and its functioning

The health care industry in US is considered to be the largest industry having a lack of competition in the health care market. However, there is enormous intensity on both the buyer and seller sides of the market. Health care is considered to be a regional market because the service providers must have close coordination with the customers (patients). Apart from that, the main players (like insurance companies and doctors) are keeping up in state level.

Consider an example of two healthcare market leading hospitals in Boston; namely, Beth Israel/Deaconess and Partners) who are ...