Healthcare Consumer: Trends and Marketing

Healthcare Consumer: Trends and Marketing

Reflective Summary

The trends and regulations of today's health care system are dependent on the targeted consumers. This makes the analysis of the health care system a daunting task for researchers (Kotler and Shalowitz et al., 2008). The Food and Drug Administration (FDA) being the major regulatory organization for the health and life of American citizens is maintained through federal regulations. The fundamental difficulty for this research was to focus on the consumer driven healthcare practice from the large number of operations of FDA, including the common difficulties faced in collaboration with team members. ...