HEALTHCARE

Health Promotion & Health Education

Introduction2

Discussion3

Back ground: Exploring the context of Health Promotion3

Health Promotion Issues: Cultural & Ethical aspects5

Cultural Issues6

Ethical Issues7

Exploring Approaches in relation to the Identified Issues8

Social ecology & health promotion8

Participatory Approach9

Adopting Population Approach10

Settings Approach10

Health Promotion in England: “Change 4 Life”11

Health Promotion Evaluation12

RE-AIM Evaluation Framework12

Conclusion13

References15

Health Promotion & Health Education

Introduction

Healthcare forms a foundation of a civilized society. This is a discriminating factor between the Modern and the early days setting of human civilization. The healthcare aspects are measured in terms of varying factors such as awareness, promotion, accessibility, equity and many others. The developed countries have established national healthcare systems for delivering health services. In the past, the idea was associated to diagnosis, treatment and cure. In today's world, the healthcare context has transformed to project a new meaning to the world. Now, we know the importance of building knowledge among masses over the healthcare perception. Health education and health promotion programs are the two essentials for a healthy community.

There are various models and approaches for understanding the perception of health promotion. Individuals build their own interpretation of systems & concepts. Healthcare programs & campaigns offer support to individual's development of health care perception. The aim is to use the will to be healthy for setting direction for a healthy lifestyle. The promotional perspective caters for healthcare educational needs. In today's globalized world, the field of health promotion come across many challenges. The sources of challenges are diversified. These can be financial, ethical, legislative, cultural or behavioural. It is essential to elaborate health promotion issues in the light of varying approaches.

This paper presents an analysis of health promotion issues while comparing the established approaches. The discussion begins with a back ground for establishing context. Further, the write up examines the implications and policies. The write up explores the process of health promotion evaluation.

Discussion

Back ground: Exploring the context of Health Promotion

The concept of health promotion varies from people to people. The interpretation of its principles is unique to each analyst. Therefore, it becomes essential to explore the true context of health promotion. According to World Health Organization, “Health promotion is the process of enabling people to increase control over, and to improve, their health. It moves beyond a focus on individual behaviour towards a wide range of social and environmental interventions” (WHO, 2000). The idea of a healthy life is also unique to people. Some individuals perceive that a healthy life explains the absence of diseases or illnesses. Others may think that health means physical well-being. So, there are a variety of opinions when it comes to demonstrating the term “health”. Health, in its true context, refers to the physical, social and mental well being of a population (WHO Constitution).

Health promotion is a term that has been applied to a wide range of approaches to improving health of people, communities and populations (www.nhs.uk). Even today, people believe that health is merely an objective of living. Thus, it is an element of life ...