HEALTH FABRICATIONS LIMITED

Health Fabrications Limited

[Nam eof Institute]Health Fabrications Limited

Business Idea

Health Fabrications limited has been starting a business for the manufacturing of fitness equipments in United Kingdom. The key requirement for the success of this business is to obtain a well equipped workplace, construction experience and effectives kills of marketing (Tommaso & Schweitzer, 2005, pp. 20-25).

Products

Health fabrications will manufacture following equipments to cater the needs of the customers for healthy lifestyle:

Weight stands

Squat stands

Weight benches

Treadmills

The organization will sell these products to specialty retails and national retail companies on whole basis together with direct selling to the public through factory's showroom.

Market Analysis

The growth potential is projected at 5.64% in this industry of United Kingdom. Since, the organization will deal with distributors, health fitness clubs and vertical markets; the growth projection is shown in the following table (Thompson & Martin, 2010, pp. 86-90).:

Manufacturing Industry Analysis of United Kingdom for the Business of Health Fabrications Limited

The manufacturing industry of United Kingdom has been analysed for the business prospects of health fabrications limited in United Kingdom. We have used PESTLE analysis for this objective and the analysis is discussed below (Thompson & Martin, 2010, pp. 86-90):

Political Analysis

Analysis of political environment is the most significant and effectual part of the analysis of the industry of any country prior to the decision of an organization to launch the business in that market. All the factors including social environmental, technological and economical are affected by politics of the country. Therefore, it is critical for the organizations to analyse political environment prior to penetration in any market. For United Kingdom, the organizations with manufacturing businesses are effected by several political factors like trade policies that are the major source to govern the business organizations in United Kingdom. It has been analysed that trade policies in United Kingdom are not harsh for manufacturing sector; in fact these policies are favourable for manufacturing sector with respect to business start-up. However, when we talk about labour policies, the rules and regulations are complex to deal with (Tommaso & Schweitzer, 2005, pp. 20-25). In addition, the start-up business looks for funding, grants and initiatives which are crucial. However, the economy of UK has come across economic recession. The manufacturing industry of UK badly requires funds and grants from government because of economic downfall and economic issues. At present, United Kingdom, particularly Britain is involved in war against terrorism in Afghanistan. Due to this reason, the manufacturing industries and international business has been influenced particularly in Middle East, for this reason, the brand image of British products is very bad in Middle eastern markets (Henry, 2008, pp. 55-61).

Health fabrications, if plans to penetrate in international market, which has become significant for every business survival due to globalisation, the organisation will have to work on improvement of brand image and corporate social responsibility in order to create better prospects for business (Grant, 2010, pp. 82-100).

Economical Analysis

Economy is the backbone of every country which holds the state together. With respect to business, the economic environment of a country ...